This is a logo I created for a Sheffield based company called Nursery Works.
When briefed on this project, I was informed that the company used to be a huge frontrunner in the steel industry for manufacturing surgical blades. It was requested that the logo should still subtly hint at the companies past, whilst also updating the image a little and making it more attractive to today's clients and public.
I began by playing around with the unusual shapes of surgical blades and trying to incorporate them into the lettering. I found that this worked particularly well and so stuck with that for the main logo design.
The red and grey colour scheme was chosen and so that is the main design. However, I decided to create a few more mockups for other possible colour schemes.
I would love to hear opinions and views on this project, so please comment below!