Product Design
Over the Rainbow product range to raise awareness and money for the NHS Covid Pandemic support.
The Brief
The brief for this project was to create a bright and cheery pattern that worked for both adults and children, and across a variety of products. It was influenced by the popular trends at the beginning of lockdown, and the huge support for the NHS.
The Over the Rainbow design was incredibly popular, and due to the demand for this design, I had to expand the list of products. There were household items, kitchen storage, bottles, travel mugs, storage bags, stationery, and beauty products.
Children’s Range
Products suitable for children 4 years +. The variety of products included lunch boxes, crayons, bottles, hand sanitisers, school bags, and many more!
“Part of the brief was to also create a range of custom packaging solutions for all products.”
Adults & Homeware
With a slightly more detailed illustration style, the adult Over the Rainbow pattern was created with many homeware products in mind. It was vital that the style of illustration could stretch across many products.
